THE CADILLAC GRILL IRON
When Cadillac wanted to do something for Amazon Prime Day, we thought “Let’s sell an escalade through Amazon!” Not the most creative solution, but a pretty unique sales technique. So we added something that made the whole program more newsworthy, and gave the dealers something to talk (brag) about - a limited edition branding iron of the Cadillac logo. Prime Day happens in the summer, as does outdoor grilling season, so it was a perfect match. Now 300 savvy Prime shoppers could emblazon their steaks (and anything else) with an iconic American Brand. Literally.
